Greet, Impress and Inform Starting from the Street
Consider these research findings:
On-premise sign installations can account for nearly 50 percent of new customers at businesses less than one year old. Great signage is even more important today since it is so difficult and expensive to create awareness with traditional and new advertising media.
More than one-third of the drivers and pedestrians passing your business have never seen it before—distinctive storefront signs solve this problem and invites them to enter.
76 percent of shoppers have chosen to visit a store they had never been to due purely to its signage designs.
So, make a big statement with your storefront signage, then add messaging and graphics to create the most inviting entry to your business. Here are just a few ideas.
How about big and bold channel letters that spell out your name and brand promise on the face of your building? They can be lit from the back, front, back and front or on the edge to achieve the drama and visibility you require. Or, how about a custom-shaped sign that “stands off” from your building and appears to float? Perhaps a sign that is installed with an architectural fixture to hang away from the building and over your entry? And consider using internal or external lighting techniques for 24/7 visibility. Storefront and business identity sign options are simply endless thanks to recent innovations in materials, fixtures, and production versatility and efficiency.
But don’t stop there. Consider A-frames or easel signs along the walkway to convey current promotions or news. How about a vintage-looking sandwich board? Maybe a custom awning will set you apart even as it adds ambience and charm to your entryway—front or back. Also remember the endless ability to affix graphics and messages to windows with new film materials, including static cling films that can be installed, changed and repositioned in minutes. How about films that make windows appear etched? Now that’s communicating with style and personality.
Let’s devise a master plan within the context of your neighbourhood
Given the variety of choices, neighboring signage and the need to comply with local sign codes, you need a storefront sign strategy that takes it all into account and results in a total storefront approach to spotlight your business. A site assessment is the first step toward capturing more traffic and erecting the positive image that leads to a more effective shopping environment. Contact us to start the conversation.
Click on any of the links to look through our options in retail signage.
Ready to take the next step? Schedule a consultation with Image360 Calgary South by calling us directly at 587-391-7446.
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